Florist Bowl

Question: Discuss about theFlorist Bowl. Answer: Introduction The florist bowl was first in the early 1950s when the delivery of floral arrangement was a gamble and stiff competition. With the aim of achieving good market competition, designs were supported using chicken wire and newspaper filler or cedar greens placed in the bottom of the delivery containers. However, V.L. Smithers was the first to design the florist bowl in 1954, and its design stood out in the global market. Made of a carton of OASIS floral foam, the bowl revolutionized the flower design while providing efficient, fast, and secure means of handling long-lasting floral arrangements (Helm, 2009). The florist bowl revolutionalized the floristry business segments as a first growing media coupled with rooting blocks that can be adopted in the commercial greenhouse grower markets. The florist bowl is rigid, open-celled, and water-absorbing foams that are engineered specifically for root formation and optimal callus. The composition of the foam making the bowl gives a density for capillary action and holding power so as to deliver water to the inserted plant cuttings. The bowl also provides easy rooting as it is made up of long fiber sphagnum peat, vermiculite, and perlite wrapped in a cellulosic non-woven net. As long as the bowl is kept wet, the roots of the flowers can easily penetrate the wrapping as it is naturally air-pruned for faster and better take. It can as well be adjusted to offer a variety of rooting systems that can be adapted by nearly all flowers. The product is very presentable and is suitable for both online and physical marketing. With the high demand of homestead color collections, the bowl can be wrapped and presented in different colors that suit the preference of the customer. With the acceptance of the Floralife, Inc in the worldwide web, Kell (2015) denotes that online marketing has become a major platform for different businesses that targets the global market. As a result, the florist bowl is suitable as it is presentable to fit the online designs and decorations. It is thus suitable for serving a range of markets and flower growers from small-scale operations to mass retail growers that require excellent product at very competitive prices. It offers commercial growers a higher yield, more stable Ph, and uniform growth rate for the flowers. Conclusion While handling the bowl, care needs to be taken not only for the delicate plants it holds but even for the bowl itself. The florist bowl needs to be stored in a cool environment and away from disturbance by children. It should always be kept wet so as to provide the required moistures for the plants so as to increase their survival period. The water should also be changed from three to five days depending on the use and the type of plant in the bowl. Also remember to use only the prescribed floral preservatives which have been proven to be fit and healthy for both the flowers and human health as well. Florist bowl is also safe for use and is environmentally friendly. References Helm, B. (2009). Super Bowl Advertisers Hope for the Best.Businessweek Online, 5. Kell, J. (2015). Mothers Day is like the Super Bowl for florists.Fortune.Com, N.PAG. OASIS Floral website https://oasisfloral.in/History.aspx