Digital media in China Essay Example | Topics and Well Written Essays - 1000 words

Digital media in China - Essay Example This "Digital media in China" outlines how restrictions and censorship in China caused the emergence of the local Chinese social networks instead of western and also describes the most popular forms of digital media in this country. The first forms of digital media that are popular in china are the video sharing sites. These include Tudou and Youku. The sites are the equivalent of You Tube that is popular in the western countries. Tudou started in April 2005, and was the first online video platform to be introduced in china. Most of the content is user-generated videos and premium licensed content (Crampton 1). Youku, on the other hand, enjoys the largest Chinese video animation. This site started in December 2006. The videos are licensed, and professional, user generated and self-produced web videos (Crampton 1). However, the use of these sites by Chinese Netizens is different from how Americans use YouTube. These sites do not contain short video of cute animals or silly domestic mi shaps that are popular among YouTube users (Crampton 1). The content of these sites is more reliable, longer, and up to 70 percent is professionally produced (Crampton 1). Most of the users spend more than one hour as compared to counterparts that spend less than 20 minutes per day (Crampton 1). The Chinese sites are more online television stations or a substitute for digital video recorders. An individual in China have discretion of posting videos, but most of the subject of online video is longer-format professional videos. Most of the videos are external programs pirated, subtitled, and uploaded hours after screening in western countries such as United States (Crampton 1). However, there is increased demand of content on Youku and Tudou, and this has resulted to mushrooming of companies that focus solely on online video. The sites television like atmosphere has prompted most of young Chinese reliance on them. The other site is Sina Weibo. This is an equivalent of Micro blog site of the western nation. This started in 2009, three years after twitter. This is the most popular micro blogging platform in china. It has